All the email newsletter tools that we have shared in this article have great email deliverability rates.
However, there are a few things you can do to make sure that your marketing emails always get delivered. You can also check various online sources to contact professional email marketing consultant in London.
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1. Use a Professional Email Address
Email platforms like Gmail, Outlook, and others have algorithms that look for spammy behavior. One of them is the sender email address.
This will help make sure that your email deliverability rate is higher than the industry average.
2. Send Targeted Emails Based on Interests
It’s very important that you personalize your emails based on user segments. Email marketing software like Constant Contact and HubSpot allows you to easily group your subscribers into segments such as most active, not-active, interested in specific topics, custom segments, etc.
This will help your email marketing campaigns have the highest open rate and click-through rate which is a big factor in future email deliverability.
We always recommend sending a personalized welcome email to all new the subscribers and then segmenting the users accordingly based on their interests.
For more tips, see this ultimate step-by-step email marketing guide with examples to help you create a successful email marketing campaign.