Social Media is not going anywhere In fact, a very popular online magazine's blogs have recently relabeled itself as a social media company. This is where the market is headed. It is estimated that 6-out-of-10 consumers use every day. It is also predicted that social media is responsible for an uptick in online sales in 2009.
As more and more companies begin to see the benefits of SM, the noise increases. The sheer volume of conversations happening on social networking sites such as Twitter, Facebook, LinkedIn, and YouTube are surprising. It's hard to cut through all that and get your message. This is why working with a social media marketing agency may be beneficial.
An institution has experience in cutting through the noise. They understand what times of day, through what platforms and to which audience the message needs to be conveyed. Working with an agent can save time and money that would otherwise be spent trying to shorten the learning curve worthwhile – who also plays with a new iteration.
The typical approach to working with agents look like this:
- The first step is to conduct an assessment to determine the internal strengths and weaknesses of your own.
- The second step is to develop a social media strategy that defines the target market, audience, and message.
- The third step is to execute. This phase will focus on certain components and best practices required to implement your strategy.
- The final step is to monitor and analyze the results and measure the return on investment.
Each step includes a series of details that are specific to each client. But this is a common approach. You'll also want to consider the proximity of an agent for your company headquarters. Being able to collaborate and exchange ideas on the people is a big part of developing a sound that is consistent with your brand.