A digital marketer uses various channels for reaching customers, building brand awareness, and promoting products and services.
He/she has many responsibilities due to the unique mix of creativity, planning, and strategy required. To keep up with the growing number of digital media channels, a digital marketing expert in Brisbane must master many skills and tools.
They are more specifically responsible for the following functions.
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Marketing via social media
Strategic creation and placement of native content to promote your brand or product on your company's Instagram, Twitter, Facebook, and LinkedIn platforms. This includes posts that you pay for to appear on other peoples' channels.
Inbound marketing
It refers to anything that affects your website's ability to attract, engage, convert and retain users. This usually involves filling your website with useful and interesting content, such as thought leadership articles or blog posts that appeal to the audience you are trying to attract. These articles should be well-written and designed to rank high for common search queries.
Email marketing
This is the best way to maintain relationships with existing customers, keep them updated with news, increase their engagement with your brand and reach potential clients with a low-cost, highly targeted campaign.
Public relations
Digital Marketers are frequently involved in their company's efforts to obtain coverage from other publications–setting your team members up to write expert articles or think pieces for popular blogs or online magazines, or to grant interviews to digital newspapers, podcasts, and so on. This helps to raise the company's profile and establish its leadership position as an expert in its field.