SEO or search engine optimization is the art and science of developing, executing and measuring digital marketing campaigns in order to achieve a higher ranking in organic (non-paid) search results. Learn how to get started with SEO, what affects a website's SERP, and tools that can help you prep for being successful in search engines.
SEO is a short form for “Search engine optimization”. It is a long-term marketing strategy employed in order to improve a website's visibility and organic search results in google and other global search engines. To know more about SEO, you can also check out this site. Good SEO involves optimizing both the on-page content of a website as well as the off-page SEO or link building.
SEO should not be confused with SEM (Search engine marketing) which is a form of paid advertisement on google and other global search engines to increase the visibility of a website. The main aim of SEO is to attract organic or natural traffic to a website as opposed to paid traffic.
Google’s ever-changing algorithms are designed to favor websites that offer a great user experience by providing relevant and useful information for their users. SEO can be complex and time-consuming, but it is worth it! A good SEO strategy will result in more traffic to your website, which can lead to more sales and conversions.
If you're serious about promoting your website and improving your search engine ranking, then you need to do SEO. Search engine optimization is the process of making your site more visible and attractive to search engines, which will in turn result in more traffic and better search engine results.